Alissa McDonald
Teacher turned founder sharing simple strategies for making more income and impact
podcaster | business coach | marketer
I'm Alissa, a teacher turned business and marketing strategist...
... I've been a Business Coach, Course Creator, Edtech Founder, and Fractional Director of Marketing for companies in education, parenting, and other impact-focused spaces.
... and there's more! I'm an endlessly curious, out-of-the-box thinker with an eye for efficiency. I'm a French-fry obsessed, mini-van driving mom of 3 littles.
I’ve spent sleepless nights caring for a sick child, only to jump into meetings with venture capitalists the next morning.
I've coached thousands of busy founders to find the most simple and effective formula for growth - a minimalist marketing strategy, if you will.
I advocate for educators and play match-maker for influential educators and the companies working to solve their biggest classroom challenges.
If your story, passions, values, and expertise can't be wrapped up in a single line of text either, you're in good company.
Growing your business?
You're going to love these programs.
FREE EBOOK + TRAINING
Business Pathways E-Book
If you're an educator, you already have the skills you need to start an online business. But how should you make money? How should you get started? This free e-book answers all your questions. You'll also unlock a free 45-minute training to get you started!
WORKSHOPS & TOOLKITS
Join a Workshop
Got an hour to work on your business? Hop into the workshop you need on topics like goal setting, revenue formulas, and email marketing. Then grab a toolkit to save you tons of time with the templates and tools you need to get the dang thing DONE! The support you need is right here.
Let's make your path clear.
You've met your no-fluff, business and marketing coach.
I'm obsessed with helping impact-focused businesses create simple marketing campaigns that stop people in their tracks.
I was teaching fifth-grade when I turned my "little side hustle" into the self-funded 2 year maternity leave I'd been dreaming of.
Are you ready to bring your wildest dreams to life?
Let's do this, together! Whether you're a teacher looking for more financial freedom and impact or a founder paving a path for growth, you've found your guide.
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Members
"Alissa changed my life. I know that sounds like an extreme statement, but it's true!"
Before her coaching, I was running a successful side gig. But after her coaching, I am reaching such great heights. I am now impacting teachers with an online course and membership as well as reaching financial goals I never dreamed possible. She has a way of explaining things and really making you believe you can have the life that you've always dreamed of. I don't know where I'd be without her coaching. (Oh wait, yes I do! I'd be spinning my wheels and trying to figure out everything on my own- why are we so stubborn?!) Invest in THU. It will be the best thing you do for yourself and your business."
- Andriana, The Active Educator
Work with Alissa and a Team of Educational Content Creators
Good Hype Marketing Agency
Your hype team is here! We work with impact-focused companies to build organic and paid content marketing strategies.
We set up an effective content strategy and foundational marketing systems for maximum growth.
We can handle your marketing projects, from web design to influencer management, social management, email marketing, and more.
Grab a cup of coffee, and let's bring your wildest ideas to life!
This is THE newsletter and podcast for teachers who want to find ways to make the money they deserve.
It's totally binge-able, so strap the kiddos in their car seats and head out for a cake pop while you tune in!
Finding Your Zone of Genius
How to Find Your True Zone of Genius in Your Online Business with Laura Petix
Authentic, Scalable Growth
The Solopreneur's Guide to Authentic, Scalable Growth on Instagram
Launch Without a Giant Following
How This 6th Grade Math Teacher Launched a Workshop (Without a Giant Following)
Inside this business school for teachers, you'll meet your newest biz besties and cheerleaders (fellow driven teacher entrepreneurs like you!). You'll also get access to the framework for simple marketing strategies to double (or triple!) your teaching salary without having to sing and dance on social.
All the prompts, templates, tools, and training to move you toward your goals in business and marketing strategy.
Get on the waiting list for Teacher Hustle University.
Business school for teachers is here. Simple, practical marketing advice to grow your teacher business in just a few hours a week.
Yes, you can totally double your teaching salary.
No, you don't have to show up on social media to do it.
Get on the waiting list to find out how!
