Planathon | Creating a Content Strategy that Converts in 2020 with Rebecca Stanisic

If you’ve been struggling with what to post on social media, what to write on your blog or in you e-mails to your audience, this is the episode for you! 

We’ll bust through myths about not having enough time to create content, not being “good” enough, how to put out content when others are already talking about your passion topic, and how to show up as a thought leader in your niche.

Rebecca’s 4 C’s framework for creating content that moves your business forward will help drive your content creation for 2020. This episode is full of activities to try, lists to make, and topics to journal about in your notebook for the new year. 

We talked about what to do if you’re starting to feel overwhelmed by content creation. Rebecca is passionate about staying close to the “why” behind your content, making sure to take breaks and realign when needed. She’ll teach us how to be sure that what we’re talking about online takes our ideal customer through a journey that ultimately leads them to look for what they can purchase from us to solve a problem.

My favorite part of the episode is when Rebecca walks us through ideas for recycling content. She suggests that instead of constantly trying to come up with new content, we revisit our “vault” of content, reflecting on what’s performed well and driven our sales. She teaches us how to amplify that content by pulling out pieces of it to use in different formats, giving it new life for our audience.

This episode is packed with actionable steps. It’s a must-listen as we head into the new year.

Download your free Take Action Worksheet to help you look closely at your content and business actions every week - https://rebeccastanisic.ck.page/takeactionworksheet

Rebecca Stanisic is a writer, speaker, and digital content creator. She's been blogging on her website, A Little Bit of Momsense, since 2009 and for almost as many years has helped fellow bloggers and small business owners create and curate relevant digital content for their own businesses to help meet their goals.  She's the proud mom to two, living in Ottawa, and is fueled by fiction and coffee.  You can find more content tips on Instagram (especially her IGTV videos) www.instagram.com/bitofmomsense or on www.rebeccastanisic.com